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Unilever To Acquire Schmidt’s Naturals

More deal-making in the indie deo category.

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By: Christine Esposito

Editor-in-Chief

Unilever today announced an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, OR. Terms of the transaction were not disclosed. Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand and has extended its offering to bar soap and toothpaste. Schmidt’s natural deodorants include award-winning formulas derived from plants and minerals. Its most popular variants include Charcoal + Magnesium, Rose + Vanilla, Lavender + Sage, as well as fr...

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